I Know I Need a Strategy
Developing Marketing Strategies for Growing Businesses
Do you struggle with what strategies to use to market your business? Are your marketing investments confusing and lack adequate return on investment? It may be time to explore working with a senior marketing leader to develop a comprehensive marketing strategy to develop next steps for your business.
Collaborate with an experienced marketing leader to develop a comprehensive marketing strategy that will help you to:
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Develop a Clear Marketing Roadmap – Know which activities to pursue to reach your target market, what tactics will be most effective, and how to measure effectiveness.
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Take the Guesswork Out of Marketing Investments - Have confidence that your marketing investments will lead to company growth, and are well coordinated towards your overall goals.
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Reach Your Goals Faster – With a marketing strategy in place, you are able to reach your goals faster while building an infrastructure that will allow you to scale.
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Focus on Other Areas of Your Business – With a marketing strategy in place, leverage your time to focus on other important areas of your business.
The core element of our program is the development of a Customized Marketing Strategy that delivers you a Marketing Playbook to guide the implementation of your marketing efforts, share with stakeholders, and guide you through your growth trajectory. This playbook allows you to make informed investment choices and have confidence that your marketing efforts will lead to increased revenue and company growth. Benefits include:
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Ideal Client – We’ll develop target personas to pinpoint how best to attract ideal clients through your marketing efforts.
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Differentiation – We will tightly define your business’ differentiators to stand out and appeal to your target market.
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Positioning and Messaging – We will develop clear positioning of your business and effective messaging to attract target prospects, engaging with them for long-term relationships and revenue.
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Marketing Tactics – We will select marketing tactics that will reach your target market effectively, bringing positive return on marketing investment.
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Evaluation and Rework – In this digital age, evaluating the effectiveness of a marketing strategy, campaign, or tactic is easier than ever, allowing us to analyze and rework strategies to become even more effective.
How Does It Work?
How Does It Work?
We help CEOs of growth-oriented consulting businesses increase their revenue by deploying proven marketing strategies when you need them. We’ve helped more than 40 knowledge-based consulting firms grow their revenue by an average of 20%, including an engineering firm that successfully launched into 6 new revenue-generating markets over a 3-year period and a consulting firm that reduced its service offerings to focus on the most profitable lines of business leading to a 15% increase in profits.
Our clients’ typical results include:
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Successfully launching in 6 new revenue generating markets over a 3-year period.
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Increasing market share in existing markets by 15%.
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Increasing profits 15% by identifying and focusing on the most profitable lines of business.
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Achieving multiple six-figure revenue increases through implementation of our customized and automated marketing systems.
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Achieving multi-million dollar revenue over a 3-year period through the development and implementation of 25+ successful marketing campaigns over a 3-year period..
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Increased sales (29%), productivity (34%) and improved forecast accuracy (40%) through implementation of CRM system and related marketing workflows.