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Marketing Leadership When You Need It – Quick Impact, Measurable Results
Are you struggling to drive consistent company growth?  Do your marketing efforts seem uncoordinated, piecemeal, and expensive? Not ready to hire a full-time marketing leader but need some marketing help getting to the next stage of your business? It may be time to explore the benefits of partnering with a Fractional marketing leader for rapid transformation and profitable growth. 
Collaborating with a Fractional Marketing Leader will help you to:
  • Drive Growth - Drive company growth through strategic marketing decisions that deliver return on marketing investment.  
  • Keep Customer Relationships Strong - Ensure that all marketing actions serve to strengthen client relationships, create brand loyalty, and guarantee the client journey is successful. 
  • Take the Guesswork Out of Marketing Investments - Have confidence that your marketing investments will lead to revenue growth, and are well coordinated towards your overall goals.
  • Mobilize Quickly and Reach Your Goals Faster – With extensive experience, a Fractional CMO can help you mobilize quickly and reach your goals faster than an inexperienced team while at the same time-saving costs and building an infrastructure that will allow you to scale.
  • Focus on Other Areas of Your Business – Untangle yourself from your marketing efforts so that you can better invest your time in more leveraged ways for your business.
How Does It Work?

Fractional CMOs are different from marketing consultants in one important way – we develop a comprehensive strategy and execute, regardless of what it takes, whereas consultants are the experts you engage, typically on an hourly or project basis, to develop a strategy or perform a specific tactic. Once the solution is developed, either you are on your own to execute the plan, or the service is narrow and not a comprehensive marketing solution.
We help CEOs of growth-oriented consulting businesses increase their revenue by deploying proven marketing strategies as a marketing leader when you need it.  We’ve helped more than 40 knowledge-based consulting firms grow their revenue by an average of 20%, including an engineering firm that successfully launched into 6 new revenue-generating markets over a 3-year period and a consulting firm that reduced its service offerings to focus on the most profitable lines of business leading to a 15% increase in profits.  

 
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Our first step is the Marketing Value Roadmap – a detailed framework that shows you the road ahead to ensure consistent company and revenue growth. You can expect:
•    Better clarity of your target market and approach to reaching them.
•    Clearer, more impactful messaging to your ideal clients.
•    Streamlined process, marketing leverage, and reduced ongoing marketing costs.
•    Better buy-in from your team- members.
•    Reduced time to market.
•    And ultimately, better-qualified leads resulting in increased sales and revenue.


The next step is our Marketing Talent Framework – a forward-looking assessment that helps you identify where you need to transform the talent in your marketing function to unlock growth. The benefits of this step include:
  • Define target skill profiles for each marketing role at each level of the organization and career paths.
  • Assess the level of skill of each one of your people as an input into promotions and placements within the organization. 
  • Uncover the skills gaps in individuals, subfunctions, geographies, or the entire organization and prioritize the skills gaps to be addressed. 
  • Develop and develop customized programs of training and development to close those gaps. 
  • Integrate all aspects of marketing talent management around clearly defined and understood competencies and skills required for success.

The core element of our program is the development of a Customized Marketing Strategy that delivers you a Marketing Playbook to guide the implementation of your marketing efforts, share with stakeholders, and guide you through your growth trajectory. This playbook allows you to make informed investment choices and have confidence that your marketing efforts will lead to increased revenue and company growth. Benefits include:
  • Ideal Client – We’ll develop target personas to pinpoint how best to attract ideal clients through your marketing efforts.
  • Differentiation – We will tightly define your business’ differentiators to stand out and appeal to your target market. 
  • Positioning and Messaging – We will develop clear positioning of your business and effective messaging to attract target prospects, engaging with them for long-term relationships and revenue.
  • Marketing Tactics – We will select marketing tactics that will reach your target market effectively, bringing positive return on marketing investment.
  • Evaluation and Rework – In this digital age, evaluating the effectiveness of a marketing strategy, campaign, or tactic is easier than ever, allowing us to analyze and rework strategies to become even more effective.

We partner with our clients through our Fractional CMO Advisory to support their unique needs from three-month engagements through many-year relationships to help you execute faster. Let’s figure out your specific situation and how we can help you to drive growth further, faster.

Our clients’ typical results include:
  • Successfully launching in 6 new revenue-generating markets over a 3-year period.
  • Increasing market share in existing markets by 15%.
  • Increasing profits 15% by identifying and focusing on the most profitable lines of business. 
  • Achieving multiple six-figure revenue increases through implementation of our customized and automated marketing systems.
  • Achieving multi-million-dollar revenue over a 3-year period through the development and implementation of 25+ successful marketing campaigns over a 3-year period..
  • Increased sales (29%), productivity (34%), and improved forecast accuracy (40%) through implementation of CRM system and related marketing workflows.

 

 

 

Ready to Take Your Revenue Growth to the Next Level While Reducing Your Marketing Uncertainty?


If you’d like to drive greater growth and revenue from your marketing using proven systems that are guaranteed, get in touch. We’d love to hear from you and talk about how we can support the growth of your business.  To get started, book a complimentary marketing strategy assessment at https://calendly.com/sginand/30min.