Does this sound like you? You run a business/are a senior leader of a business. You’ve done well with referrals and repeat work with a great group of clients. But client buying behavior has changed, and you’ve exhausted your network. You need more ways to grow the business. Now what? In my mind, it always comes back to defining a clear strategy for growth. There are a number of factors in developing a strategy, such as: Define your ideal client Understand your ideal client's
Can’t I just… start posting on social media publish a blog send a newsletter… to grow? If you're running a business, your time is precious. You need to get the most out of each hour of the day, and not waste time on activities that don’t add value to your business. One activity not to ignore is determining your marketing strategy. But why can’t I just start posting on social media, blogging, updating my website…..? You can, but it can be so much more effective if you think ab
Is your market crowded with companies vying for the same work you go after these days? Chances are, your business competes with quite a few others. Good news - your company has something that no other firm has! What is it? That's what you want to identify and highlight! Set your business apart from the crowded market clearly and concisely by focusing on your differentiators. What is that unique characteristic that sets your business apart - is it your niche? Your expertise?