Professional Services Firms Are Different
They are often quite specialized and tend to know their area of expertise in depth. Marketing and business development in professional services firms is different too. Often, these firms employ the Seller-Doer model. Clients want to talk to the people who are doing the actual work, and the best ones to answer questions about potential work. I had a mentor earlier in my career at a consulting firm who taught me a huge amount about business development and marketing professiona

