What's Your Hook?
Every business has one. That unique characteristic that sets your business apart. Identifying that hook is tremendously important to a...
Increasing Visibility with Your Clients
Many companies are interested in gaining more visibility with their existing and potential client base. Linking a company with a clear...
The Challenge of Positioning
For any company, the challenge of figuring out how to position your firm can seem daunting. Think of positioning as how you want your...
Don’t Underestimate the Power of Referrals
I work with a lot of small businesses. They typically have leaders who are talented and accomplished in their fields. They drive their...
Right Now, It's All About Relationships
Relationships matter. We enjoy connecting with other people, and build trust with people who enjoy doing what we do. While we currently...
It's All in the Implementation
Businesses often have great ideas of how to market and get the word out about their business. And why not? Business owners know their...
The Pivot
It’s already been a long day, but then Nino got the news that all restaurants were moving to take out and delivery. As a small café in...
Lead Generation in Today's World
Leads may come from various sources or activities these days – through web sites, networking and personal referrals, conferences,...
Marketing Challenge: Reaching Your Clients
Marketing for Small Businesses Series One challenge facing small businesses is figuring out how to effectively reach your clients. Like...
The Best Marketing is Doing Great Work...Really!
Maybe it doesn’t seem like marketing to you. But it is. Doing your work well and exceeding your client’s expectations is one of the best...
